At my first job, my boss used to call me “Big Picture Girl.” I took it as a compliment. Whatever the project we worked on I was always the one to step back and ask, “What are we really trying to accomplish here?”
That’s still my job. It gets called a lot of names — Customer Experience Strategist, Information Architect, UX Designer, User Researcher, Resident Smart Person. But ultimately I help clients get inside the heads of their users and customers, and then my team and I reorganize and design accordingly.
A little different than your typical agency
I have a team I’ve worked with for years — they’re researchers, prototypers, wireframers, UX designers, content writers, visual designers and technical developers — and once I have a good understanding of my client’s needs I pull the right people for the project.
What that looks like
We’ve helped a large hospital group understand how best to communicate with patients, a huge city agency understand how to organize their content so that residents can easily access services, and redesigned a payroll and HR application for one of the world’s biggest payroll companies.